Hello! I’m Laura Seliger :)
I’m passionate about shaping creative for global brands through innovative strategies and disruptive creative vision. My experience on both the agency and in-house sides has equipped me to cultivate creative environments where individuals are inspired, can be their authentic selves, and feel free to share their boldest ideas.
As a creative leader, I don’t just aim to create visuals; I build immersive worlds. With over 15 years of experience defining and leading multi-disciplinary teams in developing creative for renowned brands, I have honed the art of storytelling through design. My creative versatility encompasses fashion, branding, digital experiences, product design, brand activations, marketing, and more, allowing me to bridge various disciplines, industries, and audiences seamlessly.
Whether I’m launching an in-house apparel brand, designing immersive experiences or activations, developing product collections and campaigns, or reimagining the future of licensed products, I thrive in the “in-between” spaces where strategy meets artistry and where culture fuels innovation.
I believe the best ideas arise from bold thinking, fearless experimentation, and a healthy dose of “what if?”. My passion for design, fine art, and culture keeps me on the pulse of creative trends circulating in many industries and my authentic leadership style (a balanced blend of coach, mentor, and art teacher) empowers the teams I work with to be more inspired, experimental, and confident in their approach to solving creative problems.