Hello! I’m Laura Seliger :)
I’m passionate about shaping creative for global brands through innovative strategies and disruptive creative vision. My experience on both the agency and in-house sides has enabled me to foster creative environments where individuals are inspired, show up authentically, and feel free to share their boldest ideas.
As a creative director, my goal goes beyond just creating visuals; I aim to build immersive worlds. With over 15 years of experience crafting creative vision and strategy for renowned brands, as well as driving execution with multi-disciplinary teams, I have refined the art of storytelling through design. My creative versatility encompasses brand design, digital experiences, fashion and product design, experiential brand activations, marketing, and more, allowing me to seamlessly bridge various disciplines, industries, and audiences.
Whether I’m designing immersive experiences or activations, developing product marketing campaigns, launching an apparel brand, or reimagining the future of licensed products, I thrive in the “in-between” spaces where strategy meets artistry and where culture fuels innovation.
I believe the best ideas arise from bold thinking, fearless experimentation, and a healthy dose of “what if?”. My passion for design, fine art, and culture keeps me on the pulse of creative trends circulating in many industries and my authentic leadership style (a balanced blend of coach, mentor, and art teacher) empowers the teams I work with to be more inspired, experimental, and confident in their approach to solving creative problems.