Hello! I’m Laura Seliger :)
I specialize in leading global creative teams at the intersection of fandom and visual storytelling with data-driven creative vision and strategy that delivers meaningful business impact. My expertise in building creative infrastructure has proven to move product, grow revenue, and expand audiences in entertainment, consumer products & licensing, fashion, and music industries.
I’ve developed vision, strategy, design systems, and end-to-end roadmaps for iconic brand portfolios, leading creative teams through execution. Building operational workflows, design standards, and creative direction that fuel business and support marketing goals, bringing measurable growth.
My background spans style guide ecosystems, product development across Softlines, Hardlines, and Consumables, graphic design, fashion design, marketing, retail activations, merchandising, brand creative, and experiential, giving me the range to lead across platforms and markets.
I believe the best ideas arise from bold thinking, fearless experimentation, and a healthy dose of “what if?”. My passion for design, fine art, and pop culture keeps me on the pulse of trends circulating in many industries and my authentic leadership style (a mix of coach, mentor, and art teacher) empowers the teams I work with to be inspired and confident in new approaches to solving creative problems.