Alabama Cohosh Collaborative

Creative Direction / Art Direction / Branding Design

Alabama Cohosh Collaborative is a nonprofit dedicated to improving reproductive healthcare in the state of Alabama. I was brought in to define and craft the branding system for the nonprofit. ACC identified most closely with the ‘plant healer’ archetype and thus needed a brand look and feel that was organic, nurturing, and health. The color palette is soft and earthy, giving the brand a natural vibe and is paired with a delicate line work illustration.