COACHELLA X BARBIE

As Barbie's first-ever activation at Coachella, exclusive official merchandise design was part of an integrated brand storytelling and marketing campaign, "You Can Be Any Barbie," paired with an immersive festival experience. The storytelling wove Coachella iconography into the collection, balancing both brands while highlighting Barbie's unmistakable signature pink and positioning for individuality and self-expression as the perfect fit for Barbie's platform. The design let festival-goers channel Barbie's spirit and collect a "you had to be there" piece, with the graphic featured across Barbie's socials, worn by Barbie herself, and produced as lifesize merchandise for fans to match her look.