FUNBOY X HOT WHEELS 2024-2026

Client | Hot Wheels

Set the creative vision and brand direction guiding Hot Wheels consumer products hardlines activations like this FunBoy collaboration, a five-piece pool float collection including the Sharkruiser, Checkered Flame Surfboard, Checkered Flame Tube, Racetrack Double Tube Float, and a Checkered Flame Backyard Bowling Set. Covered by The Toy Book and Good Housekeeping.

Product Development Lead: Joyce Epstien