wrangler x hot wheels 2024

Client | Hot Wheels

Directed creative for a Wrangler x Hot Wheels apparel collaboration rooted in both brands' American heritage, horsepower, and racing DNA, drawing on a 90s racing aesthetic to tap into nostalgia and car culture trends. Led product design, packaging, and marketing direction across men's, women's, and kids' assortments. The collaboration was featured on Good Morning America and multiple national outlets, driving a notable lift in adult demographic brand awareness for Hot Wheels in the fashion marketplace.

Product Development Leads | Sarah Petkas, Jessica Kwak