wrangler x hot wheels

Wrangler and Hot Wheels came together for a apparel collaboration rooted in both brands' American heritage, horsepower, and racing DNA, drawing on a 90s racing aesthetic to hit nostalgia and car culture trends across men's, women's, and kids' product design, packaging, and marketing. The collaboration was featured on Good Morning America and multiple news outlets, driving a significant increase in adult demographic brand awareness in the fashion marketplace.

Limited Edition Collection - Apparel & Accessories (adult and kids)

Product Design Direction

Visual Narrative & Storytelling

Packaging

Print, Digital Marketing