GUESS x HOT WHEELS 2023

Client | Hot Wheels

Provided brand direction and style guide assets for a GUESS Originals x Hot Wheels capsule collection, guiding product development and marketing assets across graphic tees, a Hot Wheels-patchwork biker jacket, hoodies, and accessories. The collection drew on 90s motorsport nostalgia and was covered by Highsnobiety and other fashion press.

Product Development Lead | Jessica Kwak