PUMA x HOT WHEELS 2026

Client | Hot Wheels

Directed a limited-edition Hot Wheels x Puma collection spanning shoes, apparel, and accessories. Led product design direction, visual narrative and storytelling, editorial, packaging, and print/digital marketing, with creative extended through retail POS. The partnership was covered in industry trade press as one of two Hot Wheels-inspired collections launching under the Mattel x PUMA collaboration.

Product Development Lead | Jessica Kwak