madonna madame x album release campaign 2019

Client | Madonna

Led creative direction, product strategy, and merchandise development for Madonna's Madame X campaign, spanning global touring, pop-up experiences, and e-commerce. Album storytelling rooted in Lisbon shaped a merchandise strategy built around elevated, collectible pieces. Directed teams across branding, product design, and experiential design for pop-up shops and tour merch, extending campaign branding into OOH marketing, partnerships, and tour passes. The collection was covered by WWD and other fashion press.

Design collaborators | Corey Meyers, Dashunn Burns, Alyssa Tobias, Brad Hansen, Kyle Crawford, Fuller Moehagen, Corey Thomas, Anya Lange