Mariah Carey | Butterfly 25th Anniversary eComm Collection

Client | Mariah Carey

Led creative direction and product development for Mariah Carey's Butterfly 25th anniversary e-commerce collection, leading a team of designers through apparel, accessory, and social/marketing asset development for the release.

Design collaborators | DaShunn Burns, Corey Meyers, Anya Lange, Norman Blair Todd, Kyle Flentie, Heena Gopalji