PILLOWFORT BY TARGET X HOT WHEELS 2026

Client | Hot Wheels

Directed visual storytelling and narrative direction for a Hot Wheels collection with Pillowfort by Target, spanning product design, packaging, print/digital marketing, and retail POS. The collection saw significant early sell-through across 42 SKUs within the first weeks of launch.

Product Development & Marketing Creative Leads | Jessica Kwak, Joyce Epstein, Jody Scheller