PUMA x HOT WHEELS MONSTER TRUCKS

Client | Hot Wheels Monster Trucks

Directed visual storytelling and narrative direction across product design, packaging, and print/digital marketing for the Hot Wheels x Puma Monster Trucks collection, providing style guide assets and color stories that guided range development across footwear, apparel, and accessories. The partnership was covered in industry trade press as one of two Hot Wheels-inspired collections launching under the Mattel x PUMA collaboration.

Product Development Lead | Jessica Kwak