SONIC WACKY PACK X HOT WHEELS 2026

Set the creative vision and brand direction guiding Hot Wheels consumer products activations like this QSR Sonic collaboration, a Wacky Pack kids-meal toy line reimagining Sonic menu items as miniature Hot Wheels vehicles, including two rare "Treasure Hunt" collectibles. Covered by Dexerto and other entertainment and food press.

Product Development Lead: Joyce Epstien