Madonna Madame X 2019 Merchandise
Art Direction / Designs
Madonna released a new album Madame X in 2019 and my team was tasked with crafting merchandise and experiences for the release. I was the art director for the campaign, leading teams through the process, providing creative briefs, concept ideas, and feedback on designs as the team developed graphics for apparel, accessories, and marketing materials. The logo developed for the project was also used for OOH billboards in NYC as a cryptic message to fans, Madame X marking her route across the globe.
Logo Design: DaShunn Burns
Creative Direction/SVP, Creative: Alyssa Tobias
Designs: Corey Meyers, DaShunn Burns, Alyssa Tobias, Laura Seliger, Kelly Lauren Conway, Danny Murrietta, Brad Hansen, Kyle Crawford, Fuller Moehagen
