Mariah Carey | Butterfly 25th Anniversary eComm Collection
Creative Direction / Design / Product Development
In 2022, Mariah Carey celebrated the 25th anniversary of one of her most iconic albums, Butterfly. My team was tasked with developing a cohesive collection for the eCommerce release. I contributed creative direction and product development to the project, leading teams of designers through the process of creative development for apparel and accessory products, along with social and marketing assets for the release.
Designs: DaShunn Burns, Corey Meyers, Anya Lange, Norman Blair Todd, Kyle Flentie, Heena Gopalji
